Saffron


Keshmoon is a tech startup, whose purpose is to improve the supply process of agricultural products in the Middle East by making it shorter and more transparent. Farmland in the region is mainly in small private ownership with an average farm size of under one hectare (unlike Europe or North America, for example, where average farm size is upwards from 10 hectares and 100 hectares respectively). Keshmoon helps farmers sell their own produce under their own name and at a fair price (above that at the conventional market) that matches the quality of their produce.